Tetiana Dadochkina. “Adaptive Digital Marketing Strategies for Retail Resilience: Lessons from Communication Transformation in Response to Market Dynamics in Development Projects”. The American Journal of Management and Economics Innovations 7, no. 11 (November 5, 2025): 09–16. Accessed January 29, 2026. https://theamericanjournals.com/index.php/tajmei/article/view/6875.