Danjuma Adesina. “UNVEILING LOYALTY DYNAMICS: ANALYZING BRAND EQUITY DIMENSIONS AND CUSTOMER RETENTION AMONG POSTPAID TELECOM SUBSCRIBERS IN LAGOS STATE, NIGERIA”. The American Journal of Management and Economics Innovations 5, no. 12 (December 14, 2023): 17–21. Accessed September 9, 2026. https://theamericanjournals.com/index.php/tajmei/article/view/4642.