Dr. Fouad Omran Elgahwash, Dr. Abulkasem Dowa, Dr. Khalid Ahmed, and Dr. Abdesalam Salem Elhatab. “EXAMINING EFFECTIVE ELECTRONIC WORD OF MOUTH IN SOCIAL MEDIA ON THE CUSTOMER’S PURCHASE INTENTION: A QUANTITIVELY APPROACH IN LIBYANS’ MARKETS”. The American Journal of Management and Economics Innovations, vol. 6, no. 05, May 2024, pp. 87-103, doi:10.37547/tajmei/Volume06Issue05-10.