Danjuma Adesina. “UNVEILING LOYALTY DYNAMICS: ANALYZING BRAND EQUITY DIMENSIONS AND CUSTOMER RETENTION AMONG POSTPAID TELECOM SUBSCRIBERS IN LAGOS STATE, NIGERIA”. The American Journal of Management and Economics Innovations, vol. 5, no. 12, Dec. 2023, pp. 17-21, doi:10.37547/tajmei/Volume05Issue12-03.