Dr. Fouad Omran Elgahwash (2024) “EXAMINING EFFECTIVE ELECTRONIC WORD OF MOUTH IN SOCIAL MEDIA ON THE CUSTOMER’S PURCHASE INTENTION: A QUANTITIVELY APPROACH IN LIBYANS’ MARKETS”, The American Journal of Management and Economics Innovations, 6(05), pp. 87–103. doi: 10.37547/tajmei/Volume06Issue05-10.