REBETS , Volodymyr. B2B Versus B2C: Differences in Psychological Mechanisms of Influence and Decision-Making Structure; Example Model for Building Funnels. The American Journal of Management and Economics Innovations, [S. l.], v. 8, n. 2, p. 57–66, 2026. DOI: 10.37547/tajmspr/Volume08Issue02-05. Disponível em: https://theamericanjournals.com/index.php/tajmei/article/view/8173. Acesso em: 10 jul. 2026.