TETIANA DADOCHKINA. Adaptive Digital Marketing Strategies for Retail Resilience: Lessons from Communication Transformation in Response to Market Dynamics in Development Projects. The American Journal of Management and Economics Innovations, [S. l.], v. 7, n. 11, p. 09–16, 2025. DOI: 10.37547/tajmei/Volume07Issue11-02. Disponível em: https://theamericanjournals.com/index.php/tajmei/article/view/6875. Acesso em: 29 jan. 2026.