SRIDEVI SARKAR. Quantifying Brand-Building in Online Advertising - Brand Effectiveness Score: A Novel Framework for Measuring and Optimizing Brand Health in Digital Advertising. The American Journal of Management and Economics Innovations, [S. l.], v. 7, n. 10, p. 108–115, 2025. Disponível em: https://theamericanjournals.com/index.php/tajmei/article/view/6707. Acesso em: 4 mar. 2026.