DANJUMA ADESINA. UNVEILING LOYALTY DYNAMICS: ANALYZING BRAND EQUITY DIMENSIONS AND CUSTOMER RETENTION AMONG POSTPAID TELECOM SUBSCRIBERS IN LAGOS STATE, NIGERIA. The American Journal of Management and Economics Innovations, [S. l.], v. 5, n. 12, p. 17–21, 2023. DOI: 10.37547/tajmei/Volume05Issue12-03. Disponível em: https://theamericanjournals.com/index.php/tajmei/article/view/4642. Acesso em: 3 aug. 2025.