Dr. Fouad Omran Elgahwash et al. 2024. EXAMINING EFFECTIVE ELECTRONIC WORD OF MOUTH IN SOCIAL MEDIA ON THE CUSTOMER’S PURCHASE INTENTION: A QUANTITIVELY APPROACH IN LIBYANS’ MARKETS. The American Journal of Management and Economics Innovations. 6, 05 (May 2024), 87–103. DOI:https://doi.org/10.37547/tajmei/Volume06Issue05-10.