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Danjuma Adesina 2023. UNVEILING LOYALTY DYNAMICS: ANALYZING BRAND EQUITY DIMENSIONS AND CUSTOMER RETENTION AMONG POSTPAID TELECOM SUBSCRIBERS IN LAGOS STATE, NIGERIA. The American Journal of Management and Economics Innovations. 5, 12 (Dec. 2023), 17–21. DOI:https://doi.org/10.37547/tajmei/Volume05Issue12-03.