André Houndjo 2023. ANALYSIS OF EXPLANATORY FACTORS FOR UNFAVORABLE VARIANCES BETWEEN FORECASTS AND ACTUAL CUSTOMER RESOURCES IN PRIMARY BANKS IN BENIN. The American Journal of Management and Economics Innovations. 5, 11 (Nov. 2023), 12–24. DOI:https://doi.org/10.37547/tajmei/Volume05Issue11-03.