MCALLISTER, Ethan; LAURENT, Sophia. Role of Customer–Brand Relationships in Encouraging Supportive Behaviors In Banking Services. The American Journal of Interdisciplinary Innovations and Research, [S. l.], v. 8, n. 4, p. 01–09, 2026. Disponível em: https://theamericanjournals.com/index.php/tajiir/article/view/7685. Acesso em: 12 apr. 2026.