PRATIK KHEDEKAR. Bridging Performance and Brand Equity: An AI-Driven Framework for FMCG Influencer Marketing ROI Measurement. The American Journal of Interdisciplinary Innovations and Research, [S. l.], v. 7, n. 10, p. 57–67, 2025. DOI: 10.37547/tajiir/Volume07Issue10-07. Disponível em: https://theamericanjournals.com/index.php/tajiir/article/view/6749. Acesso em: 30 oct. 2025.