SATHIYA VELUSWAMY. Scalable Personalization in E-commerce Platforms: Balancing Customer Experience with System Complexity. The American Journal of Applied Sciences, [S. l.], v. 7, n. 09, p. 65–72, 2025. DOI: 10.37547/tajas/Volume07Issue09-09. Disponível em: https://theamericanjournals.com/index.php/tajas/article/view/6719. Acesso em: 18 feb. 2026.